%0 Journal Article %T A study on the application of data mining techniques to enhance customer lifetime value based on the department store industry, the seventh international conference on machine learning and cybernetics %A H. M. Chuang %A C. C. Shen %J International Conference on Machine Learning and Cybernetics %D 2008 %V 2008 %F Chuang2008 %0 Journal Article %T Estimating customer lifetime value based on RFM analysis of customer purchase behavior: case study %A M. Khajvand %A K. Zolfaghar %A S. Ashoori %A S. Alizadeh %J Procedia Computer Science %D 2011 %V 3 %F Khajvand2011 %0 Journal Article %T A latent class segmentation analysis of e-shoppers %A A. Bhatnagar %A S. Ghose %J Journal of Business Research %D 2004 %V 57 %F Bhatnagar2004 %0 Journal Article %T Classifying the segmentation of customer value via RFM model and RS theory %A C. H. Cheng %A Y. S. Chen %J Expert Systems with Applications %D 2009 %V 36 %F Cheng2009 %0 Book %T Advances in Banking Technology and Management: Impacts of ICT and CRM %A V. Ravi %D 2007 %I Information science reference %C New York %F Ravi2007 %0 Book %T Understanding customer relationship management (CRM), People, process and technology %A I. J. Chen %A K. Popovich %D 2003 %I Business process management journal %C Vol. 9, 672--688, %F Chen2003 %0 Book %T Marketing management: Analysis, planning, and control: Instructor's Manual %A P. Kotler %A S. Saliba %A B. Wrenn %D 2000 %I Prentice-Hall %C New York %F Kotler2000 %0 Journal Article %T Customer segmentation and strategy development based on customer lifetime value: A case study %A S. Y. Kim %A T. S. Jung %A E. H. Suh %A H. S. Hwang %J Expert Systems with Applications %D 2006 %V 31 %F Kim2006 %0 Journal Article %T A modified Pareto/NBD approach for predicting customer lifetime value %A N. Glady %A B. Baesens %A C. Croux %J Expert Systems with Applications %D 2009 %V 36 %F Glady2009 %0 Journal Article %T Cluster analysis using data mining approach to develop CRM methodology to assess the customer loyalty %A S. M. Seyed Hosseini %A A. Maleki %A M. R. Gholamian %J Expert Systems with Applications %D 2010 %V 37 %F Hosseini2010 %0 Journal Article %T Segmentation approaches in data-mining: A comparison of RFM, CHAID, and logistic regression %A J. A. McCarty %A M. Hastak %J Journal of Business Research %D 2007 %V 60 %F McCarty2007 %0 Book %T Data mining: Concepts and techniques %A J. Han %A M. Kamber %D 2001 %I Morgan Kaufmann Publishers %C San Francisco %F Han2001 %0 Book %T Customer segmentation of multiple category data in e-commerce using a soft-clustering approach %A R. S. Wu %A P. H. Chou %D 2011 %I Electronic Commerce Research and Applications %C Vol. 10, 331--341, %F Wu2011 %0 Journal Article %T Expanding the role of the direct marketing database %A M. L. Roberts %J Journal of Direct Marketing %D 1992 %V 6 %F Roberts1992 %0 Journal Article %T To mine association rules of customer values via a data mining procedure with improved model: An empirical case study %A W. Y. Chiang %J Expert Systems with Applications %D 2011 %V 38 %F Chiang2011 %0 Journal Article %T Fuzzy target selection using RFM variables %A U. Kaymak %J IFSA World congress and 20th NAFIPS international conference %D 2001 %V 2001 %F Kaymak 2001 %0 Journal Article %T Using database marketing techniques to enhance your one-to-one marketing initiatives %A R. Kahan %J Journal of Consumer Marketing %D 1998 %V 15 %F Kahan1998 %0 Journal Article %T Segment selection by relationship strength %A J. M. C. Schijns %A G. J. Schroder %J Journal of Direct Marketing %D 1996 %V 10 %F Schijns1996 %0 Journal Article %T Leveraging the customer database to your competitive advantage %A J. Goodman %J Journal of Direct Marketing %D 1992 %V 55 %F Goodman1992 %0 Journal Article %T Applying data mining on prediction of customer value %A C. M. Chao %A C. T. Yang %J Conference of an approach to analyze and implement commercial database (Taipei, Taiwan) %D 2003 %V 2003 %F Chao2003 %0 Journal Article %T Application of incremental mining and customer’s value analysis to collaborative music recommendations %A C. S. Lin %A Y. Q. Tang %J Journal of Information, Technology and Society %D 2006 %V 6 %F Lin2006 %0 Journal Article %T Applying data mining to an outfitter's customer loyalty, and value analysis %A C. F. Lo %A H. H. Wu %A E. C. Chang %A Y. Y. Cheng %J Journal of Quality %D 2008 %V 15 %F Lo2008 %0 Journal Article %T A case study of applying data mining techniques in an outfitter’s customer value analysis %A S. C. Huang %A E. C. Chang %A H. H. Wu %J Expert System with Applications %D 2009 %V 36 %F Huang2009